💡 Why Are My Frames Less Expensive?

This is a question I’m often asked: “Why are your frames priced so much lower than the big brands?”

Many wonder about it, even without asking directly. It’s only fair to provide a clear answer and dispel any doubts.

If you walk into a specialist shop and ask for the price of a Columbus steel frame (LIFE, SPIRIT, XCR), low-temperature brazed with the Silver Fillet Brazed technique, you'll see that the most famous brands charge almost double my price.

Why such a difference? Here are the main reasons:

🚫 No Paid Advertising

I’ve chosen not to invest in advertising. I prefer to invest that money in the quality of my frames. I believe that my best advertisement is my satisfied customers.

If you’d like to help, you can do so with a simple gesture: send me a photo of your Forgione bike, write a review, or share your experience on social media or a blog. Every contribution is valuable!

Whenever I come across a free or sustainable promotion opportunity, I take it—but never at the expense of keeping prices fair for you.

🔧 Fully Handmade Craftsmanship

I personally make every frame entirely by hand in my workshop in Gesualdo. I don’t use production lines or sophisticated machinery—only essential tools and my experience.

I personally oversee every phase, from tube selection to brazing. This allows me to eliminate industrial costs and guarantee quality with my signature.

📦 Ultra-Short Supply Chain: From Me to You

My frames don’t pass through multiple hands: I have no sales representatives or costly distribution networks.

Some trusted mechanics in Italy and abroad sell my frames. You can find them on the resellers page. However, the price remains the same as listed here on my website, except for any assembly costs.

This has been my philosophy for over twenty years: integrity, consistency, and respect for every customer.